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Ron Chane, arguably one of the best-known businessmen in Jackson, began in 1988 with $150 and 24 T-shirts. His brand has now grown into four different operations: Swell-O-Phonic (T-shirt, shoe, fixed-wheel bike and skateboard boutique), Soma Wilai Boutique (his “femme” boutique), Slavebird (the men’s boutique) and Studio Chane (Chane’s T-shirt lab).

The boutiques, which are all housed in Fondren Corner, open out onto North State Street. Inside, the walls are lined with skateboard decks and some shoe brands you probably won’t find anywhere else in Jackson. In the back, some of Chane’s more infamous T-shirt (and coffee mug) prints sport local inside jokes such as “Jackson Doesn’t Suck Anymore,” “Pearl is for lovers,” and “It’s OK to make fun of Madison.”

Locals and businesses can work with Studio Chane to design and print shirts for fundraisers, trips or just for the hell of it. The eclectic services reflect a niche brand looking to push boundaries and encourage a local identity. —Zachary Oren Smith


WINNER: Best Locally Owned Business

Address: 2906 N. State St. #103, Jackson, MS 39216

Phone number: 601-366.9955


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